The overall home furnishing lighting industry in recent yearsvery popular concept. As if between one night, industryemission dozens of whole home furnishing lighting brand.Conceptually, it covers all the home furnishing lighting field,connotation and extension are very broad. Large and all, isthe concept of the best footnote, from the development trend,it has to meet the consumer demand for one-stop shopping,the prospects are very broad. Because of the many brandswarmed into the overall home furnishing lighting,unprecedented fierce competition. Especially in the past two years, no matter whether accord with the hat, the size ofbrands are in the whole home furnishing lighting concept,make the market confusion.
The overall home furnishing lighting market this year'srecession, many of the original good momentum of development enterprise seems quite pressure stumbled in thereal estate industry under the influence. To keep the home furnishing lighting brand growth is scanty, and what is one of the.
Honkon lighting since 2001 has been founded ten years,years of sword, forged, Honkon products solid the foundation, not the general home furnishing lighting enterprises can overnight a. Since 08, Wang Kwong has entered a new era of brand development, it uses a variety ofmarketing strategies, promotion technology will Honkon to a new height. Especially this year, the overall home furnishinglighting market is not booming situation, it frequently usedshock the common customs big move constantly hit the market, national market in each region have made great breakthrough, become whole home furnishing lighting field a number of continuous leap in horse, become popular brandsconstantly on the road Mercedes Benz forward.
Brilliant years of sword
Looking back on what ten years journey, they work steadily,the Honkon brand charm gradually interpretation to thefull, thorough.
2001: Honkon official involved in the lighting industry, andalways pay attention to practice the internal strength,accumulate steadily in the lighting field.
2004: three years of painstaking research Honkon,gradually formed its own style products, aluminum lights come first on the list in the industry, product line gradually improve,all aspects of strength.
2006: Honkon lighting craze, set the Thames a great coup, main products aluminum lights won the industry a single product champion, leading the industry of glass lamp to the development trend of aluminum lamp. What name suddenlymake known to every family in the industry. And the establishment of logistics center region and franchiseesparallel sales model, integrated marketing resources,marketing channel integration.
2007: Honkon products line of transverse rich,longitudinally extending, truly become a large professional one-stop home furnishing lighting manufacturers, as the foundation into a first-class brand and lay a solid.
2008: what the official launch of the "Red China, win-win"brand strategy, entered the era of brand marketing, thestructure and function of the perfect marketing center.
2009: what brand development, quality based, reputation for security, innovation as the key to survival of this, a new era ofHonkon home furnishing lighting business.
2010: Honkon full force, tiger. Marketing strategy, brand strategy to upgrade heavy attack. Join CCTV to create CCTVhome furnishing lighting industry leading brands.
The year of the tiger journey half reproduction growth miracle
As of October, Honkon nationwide activity has not yet subsided, even over the previous few months go beyond.
Together in April CCTV business confidence. Firework in April, spring is in the air., Honkon lighting is not to move or retreat to implement the brand development route, strike out, and CCTV jointly, advertising on CCTV CCTV1, CCTV2,CCTV3 channel and Exhibition promotion. The move to allowall the dealers to dance for joy, also make Honkon lightingbrand road Youyue onto a new stage. Will this move is the route one must take Honkon Honkon lighting by theindustry well-known brands to the country well-known brands,but also opened the Honkon and other similar products,distance, fully reflects the company's brand strength and courage. The businessman expresses when accepting a reporter to interview, since Honkon landing CCTV,terminal performance about increased three to four, many consumers are seeing ads admiring, plus Honkon lighting products quality and style is good, fit in easily with businessthan in the past, to do a good many. That such boldness and strength of Honkon, new height will lead the dealers to brand development.
 

Eagle column take cities and seize territory around. Earlier this year, Wang Kwong team began to be eager for a fight,into the national each big area to expand a course of action.The first half of the year, the eagle had launched a regionalpromotion in each market nationwide, help each area dealerspromotional roadshow, terminal area permeability. They used the standard operation, let the label, POP, vivid material,Duitou each area inside the store, even sofa, tea table in order. Effect of three-dimensional space form a strong visual impact, to provoke a desire to buy hard to control. Eaglecolumn wherever he went, all red eye-catching, carry the world before one, and laid a solid foundation for Honkonstorm swept across china.
Honkon storm eight red tides. Jiangsu, Henan, Yunnan,Hebei, Sichuan, Hunan, Liaoning Jiangmen kawashima......Honkon storm moment in all parts of the country across.Around the dealer meeting a deluge of flowers everywhere,all singing, coming from a new conference, excellent distributor conference, training conference and a series ofevents. The old and new dealers gather together to exchange, business skills, market conditions. Honkonstorm, with lofty aspirations, sweeping the dealers originallyheroic mood.
Guests gathered to discuss what plans. In JiangmenKawashima under the 2010 held in Honkon lightingexcellent dealer conference and electrician, tube lamp new listing conference is the brand construction Honkon tonew heights. The electrician, downlight listed also strengthened the confidence of dealers, they believe that theproduct line is more abundant Honkon overall home furnishing lighting will lead them to a brilliant. "100 car sendterminal" activity is true feedback of the majority of dealers,let Honkon reputation.
Two years into a second-line brand leader, five years into the public brand
Honkon lighting general manager Huang Liangjun is Zhejiang Wenzhou people, Wenzhou people smart work, on the market with keen judgment reflected in Huang Liangjun'smost incisive. At the beginning of 2001 created Honkon,Huang Liangjun accurately grasp the pulse of the market,seize the development trend of aluminum lights, through continuous technology innovation and products and saleschannels of the intensive and meticulous farming, work steadily, the aluminum lights become Honkon products at the same time, and actively expand the lighting and otherhome furnishing products make painstaking efforts, after ten years of efforts, the Honkon into a now famous brand in the industry.
What has been the introduction of a large number ofprofessional talents for enterprises to inject fresh blood,break the family type management in the past, to thecompany, the standardized management system; the maximum power, exercise their ability to think independently and solve problems, promote the hero's spiritual, propaganda"home" culture, internal management breakthrough, make employees more active to go into work. A powerful advantageHonkon develop enterprise product force, as in the pastto ensure product quality at the same time, the construction of taking the market as the guidance, take the customer as the center, to marketing as the leading operation system of enterprise, promote the Honkon lighting into a new era of marketing.
In marketing, Honkon lighting also has a series of policysupport: store decoration expense, uniform dispensingmaterial, used for cell spreading and promotion gifts support.With the CCTV CCTV advertisement for aerial delivery, each big media industry annual cooperation. In addition, in 2010 the Honkon also focus efforts throughout the countrylaunched large-scale outdoor advertising, publicity andsupport dealer brand concept, improve the terminal influence and popularity.
At the end, Honkon general manager Huang Liangjun told reporters, in the next two years, Wang Kwong team will strive to become the industry leader in Honkon lighting to createthe overall home furnishing lighting second-line brand, and after five years, what will become the famous brand of Chinadomestic mass.