The potential for livestock...... Soar to great heights.
Date : 2013-08-19
HONKON Honkon lighting...... Home furnishing lighting industry a "dark horse", "flying eagle"
Founded in 2001, has always stressed that quality first,pragmatic, prudent. In the lighting industry concept flying all over the sky, when impetuous, chaotic, Honkon lightingsilently, committed to creating quality, continuous innovation,in order to more cost-effective, more fashion, more excellent quality, won the love and approval channel operators,terminal customers, the vast number of consumers.
Honkon lighting, in line with the height of the clientresponsibility, to improve product force, steady market development, has won recognition and trust what operators.Honkon operators with passion, oath endeavor together with Honkon lighting! Grow up together!
Since 2007, Honkon lighting, after the implementation of brand strategy, now has nine logistics business, more than 500 stores, occupied a certain market share, and has madethe brand promotion success, accumulated rich experience in market operation.
President Huang Liangjun, in the meeting the development strategy of Honkon lighting enterprises, sonorous and forceful speech:
The development of enterprises, we must continue to improve product force!
We must build a high-quality, efficient development,management, marketing team!
To consumers, distributors, employees and win-win!
We must dare to innovate, dare to invest, dare to reform,advancing with the times!
Through the deliberation and preparation of the past few years, the spirit of win-win and the commitment of the operators, highly mission on enterprise development,Honkon lighting is the time to full force!
A powerful advantage we should carry forward the enterpriseproducts, construction, take the market as the guidance, take the customer as the center, to marketing as the leadingoperation system of enterprises, strengthen the marketingforce, promote Honkon lighting into a new era of marketing!
Marketing force, the sense of mission, wings and soar
To achieve the goal of enterprise development, first of alldepends on a team's competitiveness. Honkon lighting,started since the start of the brand strategy after the implementation of the introduction and cultivation of talents.
In 2009, Luo Honkon lighting director to join the order, tofurther upgrade the marketing team, the introduction of moreadvanced marketing and management personnel, to create aplanning, execution, pragmatic and efficient team has laid a solid foundation.
Honkon lighting marketing team, will focus on HONKONHonkon lighting, brand promotion, enhance the popularity and reputation.
Provide "marketing consultant" support to customers, helpoperators to carry out market development, maintenance andmarketing, to form a win-win alliances with customers, to help customers achieve profitability, growth and improvement, to provide high value-added services for our customers more.
To achieve: products from manufacturers to the channel,eventually reach consumers home mission.
Honkon lighting products:
Superiority will continue to carry forward the "leader", and resolutely towards the "one-stop", strengthen product development efforts, strengthen the fist product, expand and enrich the product line, to meet the needs of different levels,different requirements of consumers to choose. For the channel customers to broaden the profit space and ability.
Honkon lighting brand promotion:
Strengthen the construction of brand and brand communication, Honkon lighting, a strong will to advertise on CCTV, the Honkon lighting brand to be present and display, promotion channels and terminal visibility.
When invited spokesmen, the time is right, to further expand the brand visibility and reputation.
In 2010, the implementation of brand of high-end operation,terminal strategy, brand and strengthen brand display vivid,make what brand is close to the public, and reveal the connotation of the brand and personality.
Honkon lighting terminal building and promotion:
In 2010, comprehensively promote the terminal building,model market, boutique construction, in order to focus on the market as the center, radiation, driven Honkon terminal building.
Committed to the terminal, guide training and incentive, take the terminal guidance strategy effective, pay attention to the quality and profitability of a single shop.