Li Yuedong, Henan Luoyang lighting industry is a successful businessman, he is also the Honkon lighting HenanLuoyang shop boss. In the light during the fair, the reportermet the elegant Luoyang businessmen in Honkon lightingtown hall, in the conversation, he tells the story between himself and the Honkon lighting.
What a surprise for Li Yuedong
China Lighting Electric Appliance Association director Chen Yansheng said: "to build an international well-known brand,first of all need time accumulation." Honkon lighting since its establishment in 2001, through continuous innovation and the development of its eight years of time, now the image stores throughout the country market, after eight years of experience, Honkon  lighting is also can not be said to bean international brand, but has developed into the industry's well-known lighting brands, especially in the past two years,very eye-catching. According to Li Yuedong introduced, he first do what products, what the production of glass lamp.Then what was a small factory, I really can not imagine, whatin just a few years to become a famous brand, very surprise.
Choice is to choose what brand
The original Li Yuedong although it has been a long timelighting distribution, but has failed to do brand stores. Deputy Secretary General of China Association of lighting as long asMr. Dou Linping recommended that consumers in the meetingchoice of lighting products, the best choice is the brandproducts, Li Yuedong has begun to see the future of lightingmarket will be the brand products in the world. But the products on the market is a superb collection of beautiful things, how to choose a real brand, it makes Li Yuedong a lot of thought.
In late 2007, Honkon lighting is the channel change, the implementation of brand strategy, Honkon lighting in the development of the national market to be very influential, Li Yuedong has also been Honkon strongly attracted. Herecalled the situation said: "I knew Hongguang lighting bossHuang Liangjun, Huang Zong gave me the impression is verypragmatic, a person sincerely, while the glass lamp once had sold the Honkon, but on the Honkon products nowalso is not very understanding, through peer learn its production aluminium lamp quality very good, then see whatstores in the Henan market, was very impressed, terminalimage design Honkon lighting is very modern, to go into a very comfortable, very brand atmosphere, and the product line is very perfect, including aluminum lights, special-shapedaluminum acrylic, sheepskin lamp, kitchen lamp, mirror front lamp, pendant lamp, Yuba, energy-saving lamps, T4, T5 and other series of modern fashion home furnishing lightingproducts."
In addition, Li Yuedong learned from the multi-channel:Hongguang lighting product development speed is very fast,the products always walk in the forefront, very competitive on the market. In 2008 the Honkon company strongly into the market, including market advertising investment, humansupport, promotion policy support and so on series of movements, more let my confidence. Li Yuedong said: he's very identity Honkon lighting enterprise "to the quality of a brand" to "development concept and dealers and win-win"business philosophy, from this to see the enterprisedevelopment in the future. Said Li Yuedong, looking in the market for many years, finally found what the "taste" brand.
Today, the Luoyang area Honkon stores have three, has formed a brand effect, can see the Honkon lighting astriking outdoor advertising in each market, through a series of promotion of good cooperation and market manufacturersand dealers, only today Hongguang lighting market in Luoyang and the first-line brand opple utmost situation.
The development strategy of Honkon.
In the final on Honkon lighting how to create the first brand of home furnishing lighting in Luoyang, Li Yuedong said, who is the best is not the most important. He said: "the key lies in Honkon lighting themselves how to make use of local resources, hardware and the preferences of consumersare combined to service, the Honkon lighting visibility and then to a new level, is enough." From the beginning of 2008,Wang Kwong has done three years of development planning,2008 is the starting year Honkon brand strategy, is also the basis for years, 2009 is the Hongguang lightingdevelopment across the year, 2010 is the Honkon lightinginnovation, 09 years work focuses on the internal management reform promotion, terminal sales promotion,guide level, increasing brand awareness, 09 years aroundthe "four major upgrade", will adopt a series of policies and measures, increased by the development of terminal,marketing support will be greater promotion, support, guide training support in key areas, key support and other means toreach a goal. With the lighting market competition is becoming increasingly fierce, Honkon in addition to keepproduct quality and technological innovation advantage, carry out some activities through more in-depth, Honkon will gofaster and farther.