One, to:
In order to enhance the brand in the market and industry influence. Gathered popularity, attract more consumers to buy the product hongguang.
Two, the promotion time: _9 month from 31 to October 31st
Three, the promotion theme: national day live in new houses Hongguang "ceremony" home
Four, the scope of the object: the promotion, all consumers
Five, participate in the terminal: the core terminal.
A brief description of the six, the main strategy:
1, the purchase of Hongguang products, gifts
2, the company is unified make promotional banners, posters, let consumers understand the Hongguang lighting has what kind of activities in what time period.
3, for all to participate in the activities of the terminal must be hanging banners, posters, product placement head. The dealers have their conditions can spread the promotion in the newspapers or television media information. Making banners, posters, Duitou standard.
4, to achieve higher transmission efficiency promotion, let more consumers understand, improve the flow of people.
Seven, the implementation of the specific content:
1, the first batch of material issue date: September 30 days must be sent to the terminal, to display and publicity in advance.
2, publicity strategy (the dealer to show good):
First, each customer three posters (must be posted in the shop the most conspicuous position);
The banner, a (hanging in the entrance or professional terminal market conspicuous position);
③, store display (display uses 40 watts bread lamp, at least 4 storey, while the lowest layer must have more than 5 bread lamp, more than 20 40 Watt bread lamp conditional can expand the podium or increase the number of piles. Gifts are placed in the TG striking remind consumers buy now enjoy the benefits).
3, channel strategy:
Firstly, the participating dealers play time is in September 23-30 day, delivery time must be in September 23rd -10 month 5 days to finish;
②, terminal promotion materials used must ensure to consumers (consumer spending has been formed), brought gifts consumers must fill out gifts application form with information;
③, core terminal must participate in the sales promotion program.
4, promotional posters:
①, where the Hongguang store can access 1 small gifts (key a);
II, where the purchase of Hongguang lighting products 168 yuan, send Hongguang towel
③, where the purchase of Hongguang lighting products 238 yuan, Christmas card
④, where the purchase of Hongguang lighting products 368 yuan, exquisite tea set
⑤, where the purchase of Hongguang lighting products 528 yuan of above, crystal ashtray a
⑥, where the purchase of Hongguang lighting products 1188 yuan of above, electric kettle, a
5, material issue standard terminal:
The posters, each terminal 3;
II, 4 metre banner 1;
Third, according to the standard ratio of gifts gifts