2008 Honkon lighting brand strategy "in China, win-win" three
Date : 2013-08-19
On May 24--25, Honkon lighting in Hebei held area dealer meeting in the Hebei provincial capital of Shijiazhuang, which is third Honkon lighting after May 19th in Jiangsu Changzhou, May 25th in Jiangxi Nanchang dealer meeting held working meeting. General manager of Honkon lighting general manager Mr. Huang Liangjun and marketing director Mr. Yu Honkon and Hebei logistics center, logistics center Li Dongyu and Xu Jianyong Henan Honkon lighting Hebei area of old and new dealers a total of more than 120 people attended the meeting.
The meeting Honkon lighting general manager Huang Liangjun said: 2008 is the Honkon lighting brand strategy, company propaganda, regardless of the brand market investment and product structure has significant investment and adjustment. Since March, with Honkon lighting product advantages and mature marketing strategy, won the majority of dealers in favor, have joined the Honkon, the average monthly growth rate to 100. Mr. Huang Liangjun said: the future will further increase market Honkon investment and promotion efforts, common development with the vast number of dealers, make sure every Honkon dealers get rich harvest.
Honkon Honkon lighting marketing director Yu Hongming introduced in 2008 the brand strategy and terminal profit pattern at the meeting, he explain profound theories in simple language to make a detailed analysis on the lighting market. He explained Honkon lighting why get so many dealers favor: "first Honkon has quality there is nothing comparable to this product advantages, excellent and strong product development capability. Secondly, what do the market first in every small area of local brands, mass brands do a large area and national famous brand, let every Honkon stores are local brand, will have good benefits, which is the majority of dealers are required."
The meeting also held a new customers to join the signing ceremony scene very unpopular, the signing of 26, the venue was filled with the joy of harvest atmosphere. After the meeting, participants into an area of 200 square meters of logistics exhibition hall visit order, the exhibition hall a piece of prosperity, just 3 hours of order 1325700.