Honkon lighting in 2013 the first marketing elite conference was held successfully
Date : 2013-08-21
In February 21, 2013, Nakayama Chihiroko Lighting Electrical Appliance Co., Ltd. in the conference center held the theme of "the first session of the 2013 marketing elite conference andmarket development forum" of the forum. lightinggeneral manager Huang Liangjun, vice president of marketing for Dong Xiaofang, director of marketing for festive and otherleaders attended the meeting, the conference by themarketing department Zhang Ping chaired the countryplanning, marketing elite and the leaders of each department,marketing department staff as well as the regionalheadquarters marketing elite of more than 50 people attended the.
The meeting focused on the current situation of the development of the company, the foundation of strength and the Future Ltd development planning, based on summarizing the experience and knowledge on 2012, the marketing of the regional station are analyzed, respectively, by the regional marketing elite for the 2012 review and marketing strategy and plan in 2013.
On the meeting, general manager Huang Liangjun and VP of marketing Dong Xiaofang speech, Dong Zong fully affirmed the 2012 marketing work, at the same time, focus and company policies in 2013 described. She stressed that, 2012 achievements worth celebrating, 2013 should continue to maintain good growth momentum; strive to exceed the plan and goal, the new year she said: 2013 in the marketing aspect we will persist in taking the market as the core, the core client and regional market support; in the product, to strengthen the LED, low-voltage lights product development and promotional efforts; in the welfare of internal staff, we also have to be adjusted, will gradually improve the wages and welfare level marketing personnel stationed abroad, to implement the "hard work" mechanism, the sales target oriented, increase sales revenue, as long as you work hard, you will get a satisfactory salary; in the promotion of company products, we will increase the foreign media propaganda, including the famous media, newspapers, professional market, outdoor advertising and the expressway "column" advertisement, thus increasing our company product visibility and reputation; in the aspect of promotion, the company will give strong support, 2013, will be have carried out a variety of marketing channels and terminal sales, to pull the terminal sales objective. In addition, we will pay more attention to the team culture construction, and strive to create a strong team cohesion, strong combat capability of outstanding marketing team. In this one, everyone can give full play to its value. Believe that, as long as you work hard, the company will maximize for you to provide development opportunities and platform.
The marketing elite session for 7 days, the meeting also commended the 2012 advanced collectives and individuals, to the marketing personnel are some professional knowledge training, finally signed a marketing center in 2013 sales target and task. On 2013 the company development aspects have made deployment and rigorous planning, is a meeting of the new year after the start of the most influential, the most significant.
Company marketing director on the total stress, the new year we should correctly understand the current situation, do a good job marketing firm confidence in the work, to "create benefit" as an opportunity, to promote the marketing level, establish and perfect the innovation mechanism, fully mobilize the enthusiasm of the marketing personnel. The innovation drive, to create, to enhance the level of activity as a long-term task. Huang Zong said, we have 2013 more ambitious goal, to national, from regional strong brand into the national brand leap is the development direction of Honkon lighting the next step".
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