Series of two reports: Honkon special product
Date : 2013-08-20
At the end of 2011, in the third session of the lighting industry brand of the year billboard, Honkon lighting was awarded "honour the first brand" the title of aluminum lamp. In the face of this honor, Honkon lighting general manager Mr. Huang Liangjun pointed out that the main reason was the honor: focus on good products.
Excellent quality sales leader
Quality is the lifeline of enterprise, the quality of the productsis the enterprise survival and the development key, on theHonkon lighting, high quality product is the enterprise to win the market, gain the benefit of pass. In 11 years, not only is the aluminum lights, Honkon products abide by the quality of integrity, always persist firmly in to "four obedience","product quality, cost, subject to compliance with qualitybenefit to quality, speed of compliance with quality" corporate values, promote the Honkon lighting series productquality on the stability and improve.
Quality is the lifeline of enterprise, the quality of the productsis the enterprise survival and the development key, on theHonkon lighting, high quality product is the enterprise to win the market, gain the benefit of pass. In 11 years, not only is the aluminum lights, Honkon products abide by the quality of integrity, always persist firmly in to "four obedience","product quality, cost, subject to compliance with qualitybenefit to quality, speed of compliance with quality" corporate values, promote the Honkon lighting series productquality on the stability and improve.
In order to ensure product quality, Honkon lighting from the source, management, production of all aspects of the system to control efforts, high quality, stable to product quality, in order to control the quality of products, such asaluminum, acrylic and other accessories are independentproduction workshop, the independent production, as is thehigh-quality products so that consumers in the new products constantly bring forth the new through the old person in the brand, create its brand value.
In the choice of suppliers, from the source to the supplier management, according to the complex market environmentresearch, formulate measures, selection of developmentstrategy, brand awareness and brand concept consistencyHonkon lighting supplier, avoid procurement risks; for thesuppliers, then regular supplier resources integrationaccording to the speed of development and changes in industry, discuss the technical, quality problems and solve the product source, strengthening the supplier's qualityconsciousness, form resultant force in order to adapt to environmental changes.
On the standardized management, Honkon learn sophisticated management "strict, fine, fine," management philosophy, to every part, every process are determined bythe standard concrete, and gradually establish and perfectthe standard components, semi-finished product standards,standard, process standards as the main the content of thetechnical standard system, based on the total quality management as the main content of the management standard system, to the various departments, various posts operating standards as the main content of the standard system, and the implementation and quality control department comprehensive supervision standards.
Must have high quality products, but also must have a high-quality staff team. In order to enhance the quality awareness of employees, Honkon also organized through thelectures, the quality evaluation of product quality inspectionand other forms, let all staff to care about the quality of the products, to participate in quality management, to improve the quality of full consciousness, thus forming all about quality,everyone pay attention to the quality of a good atmosphere.
Product fashionable and rich connotation
With the evolution of the times, the development of the society, the market demand change rapidly, constantly bring forth the new through the old styles in Honkon lighting,style is more exciting, more rich connotation. In the research and development, and constantly increase input and product innovation in styles and connotation, in addition to the production of exquisite and unique design concept, but alsobring about a more healthy lifestyle for consumers, for consumers, "attitude", "quality of life" to improve and upgradethe living environment, and strive to make consumers more healthy, more beautiful, more fashionable.
With the evolution of the times, the development of the society, the market demand change rapidly, constantly bring forth the new through the old styles in Honkon lighting,style is more exciting, more rich connotation. In the research and development, and constantly increase input and product innovation in styles and connotation, in addition to the production of exquisite and unique design concept, but alsobring about a more healthy lifestyle for consumers, for consumers, "attitude", "quality of life" to improve and upgradethe living environment, and strive to make consumers more healthy, more beautiful, more fashionable.
Honkon lighting to "create a quality of life" as the brand concept, and Honkon lighting aluminum lamp series was popular, is based on the birth of this idea, the product in the design is with the market oriented, it is a center with consumer, the consumer demand as the core, meetconsumers fashion, the trend of value appeal, bring greater commercial interests and values as the Honkon partnersat the same time, also by the vast number of consumers, has a vast market space.
Marketing strength to enhance the brand value
What products do well without a doubt, and to do "the first brand" aluminum lights honor, product cognition, public recognition, smoothly arrive at the terminal, drive also depends on the marketing, which depends on the channel,terminal, communication power to shape the brand.
In order to promote Honkon Honkon lighting products,and strive to enhance the channel terminal customerbusiness confidence, provide product technical training,marketing, financing activities and other forms of support for the channel partners; in the terminal sales, provide for theterminal promotion theme, promotions, posters, promotional gifts, promotional leaflet, sales staff such support, so that each time the activities not only enhance product sales, but also improve the Honkon lighting visibility and reputationin local market; in the dissemination, companies chooseindustry well-known media "world lighting times" industries such as media, building materials Jiezhuang monograph"consumer guide" for cooperation, brand publicityHonkon; in recent years, Honkon lighting also landingCCTV, try from industry brands to the Volkswagen brand laid a foundation for the transition conditions.
From product to brand, Honkon lighting is to the actual in the minds of consumers to establish the brand from the "trust"to "belief" transition, establishing friendly relationship betweena target customers, win their favor and trust, so that theHonkon products as user heart a dream of the carrier,stimulate the people heart the desire and pursuit of spiritual bond, with target customers inseparable, unforgettable, therapid growth of product sales and enterprise, and ultimatelyenhance the brand value.
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