Dragon 1000 Xi, spring in China everything hing.
On February 6, 2012 -12, held a "dragon macro Yiu China"as the theme of the new year work conference lighting marketing center. The meeting summarized theachievements in 2011 and achievements, the new measures to deal with a series of  lighting 2012 sales target,plan and objectives and the introduction of the.

The new starting point of the new plan
As the prices of raw materials, the real estate industry a major adjustment, market factors, the environment of the whole market remains depressed state, greatly affect the survival and development of the lighting lighting enterprises. However, lighting contrarian, bold and has taken a series of reform measures, maintaining the good momentum of growth,over the completion of the 2011 sales goal, drew a satisfactory full stop for the "ten year " painting,laying a solid foundation for the 2012 for the next ten years of steady development.

Face the next brand journey,  people full of confidence.  leaders were sorted and dismantlingeffective on the various stages of what brand, brandpositioning, brand connotation construction, brand communication, brand maintenance and other links are analyzed and comprehensively, and ultimately determine theenterprise resources, capacity, location, direction of development; in 2012, Wang Kwong also made clear the focus several work throughout the year:

First of all, carry out and strengthen the development modeof the cause of the. In 2011 based on the original home furnishing lighting business department,  lighting set up low-voltage lamp division, the LED project was launched, and in 2012, low-voltage lights department, LED department organizational structure and functions have beenperfect, promotion and marketing is also poised to take off.

Secondly, finalize the design product special promotion. lighting in ten years development course, brilliant,home furnishing headlight especially aluminum lights both styles, style or quality has a strong advantage, in order to further enhance the dealer profitability of a single shop,increase market share,  plans to increase investment, integration can integrate resources, increase human, material, capacity resources such as promotion push,tube lamp, electric multifunctional tube lamp, energy saving lamp, bracket shaped products, the terminal store sales.

Third, increase strength of product research and development. Product R & D capability is always lighting advantages,  lighting also unceasinglybased on product research and development system of original innovation, let the consumer mind pleasant experiences in the enjoyment of quality products at the same time, keep the product R & D industry strong. At present, lighting main business home furnishing lighting series products, the main products include the overall home furnishing comfortable doctrine, home furnishing, bedroom lamp, ceiling lamp, lamp, lamp, lamp tube special, energy-saving lamps, kitchen lamps, mirror front lamp, floor lamp,Yuba, integrated lighting, electrical, bracket, lamp, LED lamp,electric appliances, accessories series of products.

Brand winning pragmatic first
The brand is the enterprise of the heart, the brand route is lighting not to move or retreat route of development.  lighting general manager Mr. Huang Liangjun pointed out that at the present stage,between enterprise competition is brand competition, only the brand to win. He stressed that, in the past, many enterprises in the market environment is impetuous, the majority ofenterprises in order to achieve a short-term business objectives and not really to consider the enterprise itself,without considering the long-term development of the industry, he advocated the business operators need tochange the original "violent storms" style of thinking, a littlemore "moisten things silent" affinity, choose a good brand in its own way, a bit more patience, a little edgy, a little morewisdom, less violent. Otherwise, the development order ofsuch enterprises will only disrupt the lighting industry, and the stable development of enterprises way to work steadily,pragmatic innovation.

It is reported, in a pragmatic way,  lighting willconcentrate on efforts to create change in the past, dealersoperating capacity, the formation of brand joint fleet, to achieve a variety of channels and common development.First of all, in the national scope, carry out regional marketingmeeting to "dragon, macro Yiu China" as the theme, make partners to achieve a high degree of consistencyin brand development, but also through channel partners to provide products and technical training, marketing, financing activities and other forms of support, to further improve thechannel combat; at the same time, the new SI image promotion   products, the storeenvironment and own brand idea for docking, to enable consumers to experience the true meaning of "creatingquality of life".

In the promotion of ways, with environmental protection,green concepts "to create a quality life" brand philosophy, in the key areas, key markets to develop the opening ceremony,the area promotion, professional marketing, group purchase,road shows, in the process, the brand connotation of naturalextension, let consumer mind pleasant experiences in the enjoyment of high quality products at the same time, more important is to enhance the  brand in the local visibility, improve store sales.

Terminal sales quality is an important factor to determine thepurchase experience. In order to improve the quality of sales staff,  will vigorously promote the "happy angel"program, through training, so that the terminal sales staffhave stronger communication ability and professional lighting knowledge.  lighting to training after thePurchasing Guide is a spread of "joy" spirit "angel", to create a happy, healthy lighting environment, professional,environmental protection for the store, and communicated toconsumers.  lighting believe this will further enhance the  user shopping experience, so that consumers really feel the connotation of the quality of life.