On June 18th -23, Honkon lighting market during the first half of 2011 work summary and marketing elite training camp held in Zhuo flag villa, mainly to the meeting half marketing center work Honkon lighting is summarized, on the second half of the work plan, and carried out extensive marketing elite training camp activities.

The general manager of Zhongshan City Honkon Lighting Electrical Appliance Co., Ltd. Mr. Huang Liangjun to address the meeting and make a summary, he provides a comprehensive analysis of Honkon lighting trend growth in the national market marketing situation, and emphasizes the Honkon lighting to the marketing strategy, including front terminal based on aggressive in the second half of the time, in order to realize the Honkon lighting in 2011 sales target of perfection, to create a management standardization, specialization, service area, brand popularity Honkon lighting.

Transformation of lifting span type development
The meeting, Honkon lighting general manager Mr. Huang Liangjun made a wonderful speech, he said, 2011 is the tenth year Honkon lighting, lighting is Honkon leap year. What has been the focus of marketing is poor dissimilation strategy to brand breakthrough, innovation and change in many aspects of R & D, production, marketing, human resources, internal management etc.. The first half of the year, increase input in Honkon, R & D and production, integrated product line, launched the modern aluminum lights "impression of famous" series and modern home furnishing low-pressure lamp series product; in the internal management, Honkon and only (China) Education Group signed a cooperation agreement for up to 14 months, through to more people has rich experience in teacher research, consulting, services resident Honkon Honkon lighting the way to help carry out reach and the completion of business objectives 100%.

He points out, the lighting industry increasingly fierce competition, brand concentration increased, Honkon lighting in the use of new strategies and tactics to deal with the new competition environment, in order to better meet the needs of its future development. At present, Honkon lighting is the implementation of the new brand image of the SI integration and upgrading strategy, in order to adapt to the change of market competition and consumer demand, while the new upgrade Honkon brand SI image will be 8 moon phase Town Hotel New Silver Spring, fresh and vitality of more than 200 square meters of the flagship store will be the new interpretation of Honkon lighting brand; LED division are nervous and orderly operation; at the same time, Honkon lighting will be marketing tentacles network, and Taobao Mall Qiangqiang jointly, open up new marketing channels, marketing communication of differentiated channel breakthrough, and strive to create a macro velocity, write what legend.

Strengthen team construction to build business excellence
Honkon lighting as talents for the first wealth of enterprises, and strengthen the team construction is Honkon lighting often catch a part attaches great importance to the tireless and. In this meeting, he only education group has rich experience in teaching He Jiadian teacher made about goal setting and achieving and business personnel occupation literacy subject training, focus on analysis of common problems in sales target setting, occupation accomplishment, explain profound theories in simple language, penetrating into the truth, let everybody Honkon marketing students benefited, to understand the importance of setting goals and methods, how to reach the goal of know the business personnel must have the occupation accomplishment.

Elite training camp, Honkon lighting special emphasis on learning methods and effects, full use of interactive games, the role of simulation, we learn now test, promotional site training, team talent PK display various training methods, set of knowledge, competitive, interest, entertainment in one, the marketing staff in a relaxed, harmonious atmosphere of learned the skills and knowledge, understand the social environment the reason of survival of the fittest, enhance the personal capability and value.

Honkon lighting Marketing Manager Dong Xiaofang concluded that, the meeting was very successful, hope to use this meeting as a starting point, new spirit of the marketing personnel will be meeting the maintained, and dare to strong, dare to high climbing, dare with brave struggle, dare to fast match, continue to play the subjective initiative, change the negative factors for the active factor, mobilize the enthusiasm of the staff, to the "sense of urgency is not up", "slow not" sense of crisis, "sit still" sense of responsibility in his work, consciously and effectively protect our the value position, to enhance the core competitiveness, to the individual, team, shaping the perfect, perfect to team cohesion casting enterprise immortal evergreen.