"Five one" promotional Honkon lighting map out a strategy
Date : 2013-08-20
"Five one" season, in order to grasp the "five one" golden week purchase of the peak, better support for dealers to develop the sales work, promote the terminal sales of significant growth, further enhance the Honkon brand reputation and market influence, terminal promotion company prepared meets the aesthetic demand, the public aesthetic and practical promotional gifts in support of national "five one",in "five one" period to win the market competitiveness and voice.
Five one love Honkon polite
Reportedly, April 28th -5 month 8 days, Honkon lighting of large-scale promotional activities will be staged,synchronization across the country at that time, people canenjoy the Honkon lighting modern fashion home furnishing lighting products. Honkon lighting to "five onelove, Honkon polite" large-scale promotional activities as the theme is to buy gifts promotion as the main activities, to acknowledge the vast number of consumers love theHonkon lighting, namely consumption amounted to 880 yuan, to send electric kettle or pillow will package or ashtray +warm hand pillow; the amount of consumption up to 1280 yuan, to send the kitchen fresh for five sets of fresh package;consumption amounted to 1880 yuan, send shoulder computer bag + Mickey cup or electric kettle + box + warm hand pillow travel package; consumption amounted to 2580 yuan, to send the kitchen fresh eight piece suit + hold pillow isthe home furnishing package.
Industry experts point out that, during the activity, pure pricefor sales promotion is not conducive to the development oflighting industry, the popularization and promotion of colorfulhome furnishing life experience, quality of life advocacy ideas and action is more conducive to the sustainable development of national economy. In the face of the "five one" false,Honkon lighting for the vast number of consumersrecommended "holiday navigation knowledge five one",prepared the corresponding gifts home furnishing and traveltwo vacation lifestyle, so that consumers enjoy Honkonproducts and holiday gift joy.
Industry experts point out that, during the activity, pure pricefor sales promotion is not conducive to the development oflighting industry, the popularization and promotion of colorfulhome furnishing life experience, quality of life advocacy ideas and action is more conducive to the sustainable development of national economy. In the face of the "five one" false,Honkon lighting for the vast number of consumersrecommended "holiday navigation knowledge five one",prepared the corresponding gifts home furnishing and traveltwo vacation lifestyle, so that consumers enjoy Honkonproducts and holiday gift joy.
Promotion in order
In order to meet the "five one", Honkon people training,map out a strategy.
In order to meet the "five one", Honkon people training,map out a strategy.
"Five one" before the 2 months, the company marketing department staff began to "five one", "five one" busy:conception of theme, introduced the "five one" promotion plan, scheme design roadshow activities, "five one"promotional material, introduced the "five one" promotion of the implementation Handbook, prepare promotional gifts,issued tents, sun umbrella, flag, X display, holding the KT board propaganda materials, give the service and supportwhat the store sufficient; and the production staff action lineskillfully product processing and assembly, for the products can reach the terminal in time, they even give up his spare time in the evenings to work overtime to catch the goods, as is with the market first-line marketing marketing personnel towork with a seamless heavenly robe, help Honkon reseller partners play a beautiful "five one" sales promotion battle.
Before the activity, regional marketing staff planned to applyfor approval, and regional dealers by the activities of the preparatory work, the marketing department and sent to the market for guidance; on-site activities, Honkon marketers and distributors marketing team to "five one" promotionalpreheating and atmosphere, the propagandist warm-up they are in the professional market, small, large supermarket,concentrated flow of places and regions "five one"promotional activities, the red T-shirt, beautiful balloonarches, store products, gifts, display rack display rack hotatmosphere and other promotional atmosphere constantlycalling the crowd in the wait-and-see stop and shop, the formation of purchase.