When reporters call in advance Honkon lighting general manager Huang Liangjun about the interview time, Huang Zong is the field to accept president management training.Come back after the meeting, he said with a smile: "theoverall home furnishing lighting field impetuous wind is quite abundant, our enterprises should static next hearts come,continue to strengthen R & D, production and improve the management of enterprises as a leader, I must continue topractice the internal strength, continuous' charging ', to maintain the best condition. Oh." It is understood, driving force in product innovation, channel and intensive cultivation,CCTV effect in many aspects such as the first half of this year, Honkon new sales outlets more than 200, sales grew 40%. In the terminal market is generally weak environment, achieve the expected sales target. Honkonlighting home furnishing products in 2010 ALUMINUMoptimization of product quality at the same time, to do fine,into the modern art lamp style -- fashion, modern, simple,keep in the industry's leading position, and the introduction ofintelligent LED products, especially the company recently launched the gorgeous style color series, make the industry a bright eyes. The second half of the year, Honkon lightingchannel development mainly focused on strengthening theterminal services, improve store sales, to support thepremium outlets and store brand growth. And what the next 5 years development plan is: 3 years to be a terminal brands, 5 years to become well-known brand.

In an interview with president Huang summed up the reasons for this year Honkon lighting has a larger growth:

1, product: the company integrated production and marketingmode, can not only effectively grasp the market demand, to create the core products very competitive, but at the same time to ensure product quality and effective control of thecost, has the very high cost makes each of the products; the company has more than ten professional designers,innovation supremacy for the purpose, regular monthlydesign more than 10 lights, and the company every quarter for 5 to 6 new products, can the final push to the market is only 10% of the total design, is chosen.

2, service force: pay attention to the details of services.Including the delivery control, completes the pre-sale, sale,after sale service.

3, the terminal influence: CCTV effect, increase the terminalpromotion, support and training business investment, ensure that the partners and Honkon lighting to the healthy and steady development of.

According to the reporters summary, this year Honkonlighting has three bright in brand building:

1, strong landing CCTV CCTV1, CCTV2, CCTV3, CCTV7,and the subsequent product, channel, brand image,continuous follow up action, old and new distributors are full of confidence, obvious effect.

2, " Honkon storm swept across the country, Chinese" like a raging fire, north to Heilongjiang, South to Hainan Island,the country over the transfer of Honkon "to create quality of life" concept; "2010 Honkon storm elite" were successfully held the two session. Meeting to Honkonlighting enterprise spirit of "sunshine harmonious innovationand win-win" business philosophy, to further implement theHonkon lighting 2010 marketing policies and procedures,standards.

3, "2010 Honkon lighting excellent distributor conference'and electrician, tube lamp new listing conference'"successfully completed. Honkon especially for more than 40 home furnishing lighting series of new products recently launched and Jane love aura, wise, 3 series of electrical products, coupled with high performance price ratio tube lampseries products.

Two, view:
The overall home furnishing lighting brand how to break the bottleneck?

Please endorse star popular a few years ago, and this yearthe biggest industry highlights can be said to be the lighting enterprises strong landing CCTV, a popular brand action is very obvious, such as Honkon lighting, Futian electrician.At present, shouting "the overall home furnishing lighting"slogan in many enterprises, but the real core products andcost-effective manufacturing advantages of small enterprises.Moreover, Philips opple frontline brands and second-line brand started a great gap. Second tier brands do one hundred million or so still lingering, is difficult to break through the confusion. I think, the overall home furnishing lighting brand to talent showing itself in the second battle, must have the following three major competitiveness:

1, to lay a good foundation, tamp foundation. This requires the enterprise leader mentality should be steady, not quickleap forward planning. Great oaks from little acorns grow.Most important, a firm foundation. Only stands in globalheight, view the development of enterprises in a scientific perspective, improve enterprise's major operating system andmake it healthy, efficient, can truly be the enterprise stronger,bigger.

2, in line with market demand, to create the core product.Enterprise is competitive or not, depends on the enterpriselargely have their own core products. Pay attention to market research, emphasizing the market and consumer demand,the market demand as the driving force of production,meticulous research and development of products by consumers and praise, leading the industry developmenttrend.

3, optimizing the channel construction, promote service ability. The enterprise brand, is unremittingly, input to thepersistent, provide the market with competitive products at the same time as the dealer, but in terms of brand promotion,material support, service guide to dealers, sustained,comprehensive and effective support, thereby strengtheningthe awareness of enterprises; to do his work well, must first sharpen the device, and strive to enhance the sales capacity and quality, strengthen the service consciousness, caneffectively for dealers to solve practical problems, promoting the rapid growth of its sales.