Since 2008, since the Honkon lighting into the Liaoning regional market with brand image, with a strong enterprise strength, excellent product quality, unique product development, the good reputation of the industry and other powerful advantages, for the vast number of dealers andconsumers recognized, in many brands stand out, distributors and stores rapidly throughout the Northeast, become lighting industry brand development of a dark horse in the.
The rapid development of Honkon lighting, due to all themarketing staff and dealers of the utmost support and joint efforts. In Honkon lighting into the Liaoning market early,we in order to make Honkon lighting a huge potential for development of excellent brand can be the majority of dealersknow, sent staff visited various parts of the market, in-depthand extensive publicity, according to different dealers adopt different schemes for dealers, FAQ, effective from the dealerthe reality, find their own brand dealers, help them to make a rational choice, and from the store location, image design,decoration and follow up to display products, sales techniques, have given a series of guidance and services. By the vast number of dealers in the recognition and trust.
Open the hidden channel let promotion propaganda
Through the efforts, we have established a covers theNortheast regional network layout and around the dealers around the team, our distributors also played an important role, in continuous operation in the positive enterprising,create extraordinary sales performance. Such as dealer in Jinzhou, take the initiative to participate in group purchaseprice Decoration Major League organized by the Jinzhou City real estate developers "". In the lighting industry only opple,Honkon and other big brands shortlisted for the case, one of the most active signed more than 20 customers, creating the highest record lighting brand signing customers, not only to win the honor, but also earn the benefits. Some distributorsalso reduce profit to buy their own gifts, often carry out various forms of promotional activities, buy what products tosend rice, soybean oil, so that consumers feel benefit. Somedistributors going out, using banners, posters, leaflets, floorconsideration until the cell door propaganda, the effect is very good, not only increase sales also increased theterminal brand awareness.
Warmth services by consumers
Consumers into the store to buy the goods, whether or not,winter brought a cup of hot tea, summer sent a glass of ice water, clean store shopping environment, quality products,warm and professional service, every detail is touched by theconsumers, to reach a high rate, and a considerable part ofthe customers back.
By the end of 2009, our Honkon lighting in Liaoning areahas annual sales in the forefront of the brand, and achieved remarkable results, two years we develop customer nearly more than 100, the scale of customers to build stores nearly 60, in the Liaoning area market share of more than 80%. Theemergence of a large number of ideas, management, sales outstanding quality customer. The emergence of Honkonsales exceed opple phenomenon even in some areas.
Hard and soft support facilities
The results represent the past, on the road what brand westill have a long way to go, we will spare no effort to do a good job of store image construction, standardized product display and publicity display; develop new customers andmaintain old customer service to both old and new products;to accelerate the shop replacement, ensure new product todisplay in the store in a timely manner get the Honkonproducts advantage, get the maximum expression, enhance market competitiveness.
To strengthen the store management and sales training,store staff dress uniform, rich professional knowledge is to attract and persuade consumers winning magic.
To continue to carry out various forms of promotional activities, reasonable arrangements for the regional sales promotion activity sequence, the promotional activities throughout the year.
Increasing the blank market development efforts, strive for the elimination of gaps in the market in a short time.
Increase support, support distributors to become bigger and stronger
The development of a brand and success are enterprises and dealers to work together to build the. I believe,Honkon lighting will also like other big brand to create a number of millionaires, multi millionaire.