In early 4, R & D, after six months of manufacturing and otherpreparatory work, Honkon lighting "impression of famous" series of new products listed on schedule.

Honkon lighting general manager Huang Liangjun stressed: "Honkon lighting to create quality of life" for the brand concept, while the "impression of the famous" new series, is based on the birth of this idea, it is guided by the market, to consumers as the center, to consumer demand as the core, to the vast number of consumers fashion, trend andvalue appeal, will be the favorite of consumers.

Research and innovation oriented by the market
With the development of society, the market demand change rapidly. In recent years, Honkon lighting based on thecontinuation of the previous research and developmentadvantages, continue to increase investment in product research and development and innovation, attaches great importance to intellectual property, brand construction, andfocus on the aesthetic demand of consumer psychology, to meet the demands, and strive to create a suitable for the needs of the market, beautiful and practical, energy saving and environmental protection, high performance price ratio,accords with the development trend of the product.

In order to achieve this goal, what people do a lot of work. In the product development stage, Honkon R & D designerstake the market as the guidance, do a lot of market research,strengthen product information research and the product ofthe overall planning control, to product style, style, color,elements, practical, combination, can meet the needs of different consumer fees.

Culture foot guide appeal
In order to better reflect the "create a quality life" brand culture connotation, creating what brand new height, enhance the added value of products, in product design, designers will be fully rich flavor of the times and cultural meaning of product design elements.

"Impression of famous" series of natural aesthetics, will the reality of life in the breeze, wave, books, flowers, leaves,rouge, into concrete images, the simplicity, fashion modernChinese style, French champs romance into the product design, the structure, each product symmetric or asymmetricsimple and restrained lines, free combination, orderly arrangement of the level one one show, through tosuccessfully navigate the streamlined lines and shapes, show the natural, cultural atmosphere and Ambilight rich.

"A few degrees of dreaming, prosperous Tang Dynastypalace; separates the world suddenly, through thousands of years; from time to shine beautiful, magnificent; classical tradition, it can be witnessed brilliant glory." This is the "impression of famous" series a new series of "spirit ofclassic" expression of the beautiful artistic conception, letpeople seem to feel the time flows backwards through time and space, time and memory.

With the evolution of the times, constantly bring forth the new through the old style lighting style, more exciting, each of the products and the introduction of the "impression of famous"except the exquisite craftsmanship and unique design idea,also want to give consumers a more healthy way of life, to bring consumers "life attitude", "quality of life" to improve and upgrade, and ultimately make our living environment more healthy, more beautiful, more fashionable!

In order to promote new products
Honkon lighting 3-5 years of clear objectives, become thefamous brand is the terminal with 3 years of time, become a popular brand in 5 years time, be responsible for the society,social recognition and respect of the enterprise. To this end,Honkon continuously improve the operation and management ability, to work together with the outstandingfranchisee, manufacturers realize the common growth, win-win cooperation, common will Honkon lighting a healthyseed breeding more vitality, let Honkon and everyonetogether into industry strong, win respect, status andreputation.

New products listed in the promotion in order, mode of transmission through the product release, foreign mediapropaganda, increase the product propaganda; at the same time, in the terminal of promotion, write the correspondingnew guide if surgery, making new listing of X display, fashion poster, tag, folding and other forms, in an interactive way, to accurately convey new information and new connotation,meet the consumer cognition, the new product approval andbuy a variety of demand.

Promote new products, Wang Kwong also launched buy giftswith a variety of promotions, launched the gifts including hot kettle, kitchen five pieces or eight pieces, pillow, key bag, so that consumers enjoy at the same time new experience alsoenjoy the gift of happiness.