Consensus across the win-win -- Honkon lighting brand strategy summit 2011
Date : 2013-08-20
In February 21st, with "consensus, leap, win-win" as the theme of the Honkon lighting brand strategy summit 2011 held inthe ancient town Nea Metropolis Hotel, senior general manager of the Zhongshan City Honkon Lighting Electrical Appliance Co., Ltd. Huang Liangjun, deputy general manager Huang Quanguo, vice general manager of marketing,marketing director Dong Xiaofang Fang Jian Hui, assistant general manager Ouyang Wen, project manager Li Jun, the company took part in the meeting, from Honkon lightingmore than 20 logistics companies took part in the meeting.Also attending the meeting were Honkon lighting district manager, marketing personnel in offices throughout the country.
On the meeting, Honkon lighting general manager Huang Liangjun made what 2011 brand strategy planning. He said,Honkon lighting 3-5 years of clear objectives, become thefamous brand is the terminal with 3 years of time, become a popular brand in 5 years. Around this goal, Huang Zong points out, 2011 is what brand leap years, what will be the marketing competitiveness multiplication management system, the full implementation of brand building, at the same time from thechannel construction, marketing team building, product development, quality control, internal management, service system, brand publicity, awesome.
The meeting also made brand forum. Around what brand strategy, the host of the Honkon lighting Huang total,Shandong logistics operations center general manager Cheng Guifang, Jiangsu Logistics Operations Center Deputy General Manager Li Yunlong, Hebei logistics operations center general manager Xu Jianyong conducted interviews. Inthis forum, Huang Zong on the Honkon brands in 2011 todo the analysis of detailed planning; by visiting guests stood in the logistics business, business, business analysis point of view, the method in the presence of brand management inthe future opportunities, meet challenges, to explain theirunderstanding of the brand, to share their success in business Honkon in the process of management experience. In visit the guests sharing, under Taiwan guestson issues related to the analysis and the elaboration. All the logistics business friend of Honkon 2011 planning andbrand operation to reach a consensus, to understand suchas Honkon lighting brand line of business is the way andthe future, only the brand can win market favor, also let the guests multiplication on the Honkon developingconfidence.
It is reported, a famous industrial media world lighting times editor in chief of the Yellow River also attended the meeting, and published a "wonderful speech how a firm hold strike", the paper explain profound theories in simple language, penetrating into the inside, let the guests benefit.
At the celebration dinner, conference organizers Honkon lighting also held rich and colorful raffle. At the same time,Honkon headquarters staff with logistics business friendsactive power, will offer their own "masterpiece", let the whole dinner atmosphere of a higher and higher wave.
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