Honkon lighting dealer meeting held in Henan in 2010
Date : 2013-08-20
December 9 - 10 days, Zhongshan City Honkon lightingdistributor conference in Henan province in 2010 two day was held successfully in Jinshui Sunshine Ecological Garden in Zhengzhou city. The general manager of Zhongshan CityHonkon Lighting Electrical Appliance Co., Ltd., vice president of marketing for Huang Liangjun Dong Xiaofang,marketing director Fang Jianhui, Honkon lighting HenanProvince Logistics Center General Manager Li Shaojie and other senior attended the meeting.
It is reported, at this meeting Honkon lighting are summarized comprehensively the development in 2010, and the development of next year's planning, focus to the dealersin detail, at the same time, Honkon based on market demand carefully launched dozens of new products, andpursued by the market of several best-selling product to the dealer for the Grand meeting. High cost performanceproducts, preferential promotion policy makes the dealer'sorder unusually high enthusiasm, the successful signing of more than 1000000 yuan.
Honkon lighting general manager Huang Liangjun at the meeting said, 2010 Honkon lighting strike out, strong landing CCTV, become CCTV brand broadcasting, andlaunched a nationwide "Honkon storm, swept acrossChina" activities, and "the world", "Guzhen lighting lightingtimes newspaper" and other well-known media closecooperation, make Honkon lighting brand awareness and influence has been greatly improved in the eyes of the majority of dealers and consumers. In order to better serve the vast number of dealers and consumers, Honkonlighting to product innovation, channel and intensive cultivation, advertising, service support for key continued to invest a lot of manpower, material and financial resources,obtained double bumper harvest of product sales and brand development, a solid foundation for the development ofHonkon lighting home lighting brand to home play.
Then, to explain in detail the Honkon lighting marketing director general on the terminal how to profit dealers such asissues of common concern. Total not only from the wholestressed that competitiveness is the core factor leadingstores operate successfully, strengthen the management of the store, not only do the decoration management, alsoshould be changed to store image, display, shopping guide,inventory, customer service and other fine managementknowledge and skills; and outdoor promotion sales field fordealers the explanation is vivid, promotions, store. Generalexplanation of the dealers to understand only to continuously improve their own competitiveness, can become the finalwinner of the regional market.
What is this meeting made a careful and thorough preparation. In order to enable dealers had an in-depth and comprehensive understanding of the Honkon product advantage and selling point, Engineering DepartmentManager Li introduced to the company's 2010 new year,made a systematic and detailed explanation. The products on display are introduced and the real picture, will be what new products advantage and selling point to show the most incisive dealers. Manager Li addition to the dealer topersonally feel the new features, from time to time to join theirindustry product understanding and the understanding, anduses a number of examples makes the whole image and vividexplanation, through on-site interactive way to promote as soon as possible palm Wo Honkon product performance and selling point, the meeting to a climax.
Henan logistics center general manager Li Shaojie said,Honkon lighting this year a series of marketing and product upgrading, greatly enhance the confidence ofdealers Honkon Honkon, especially with CCTV,strengthen the terminal building initiatives, is showing theHonkon brand stronger, bigger determination, we believe that with the joint efforts of yellow total lead and guide of the distributors, Honkon lighting will have an even brighter future.