Looking back on what ten years grinding sword, looking to the future brilliant
Firstly, Honkon Lighting Electrical Appliance Co., Ltd.chairman and general manager Mr. Huang Liangjun made an important speech at the meeting, Huang Zong on theHonkon lighting history of the past ten years, the accurate summary, let all the dealers and major industry media on theHonkon lighting has the further understanding and the understanding.
2001: what to enter the lighting industry, and always pay attention to practice the internal strength, accumulate steadily.
2004: a macro study with great concentration, gradually formed its own style products, aluminum lights come first on the list in the industry, product line gradually improve, all aspects of strength.
2006: Honkon lighting craze, set the Thames a great coup, main products aluminum lights won the industry a single product champion, leading the industry of glass lamp to the development trend of aluminum lamp. What name suddenlymake known to every family in the industry. And the establishment of logistics center region and franchiseesparallel sales model, integrated marketing resources,marketing channel integration.
2007: Honkon products line of transverse rich,longitudinally extending, truly become a large professional one-stop home furnishing lighting manufacturers, as the foundation into a first-class brand and lay a solid.
2008: what the official launch of the "Red China, win-win"brand strategy, entered the era of brand marketing, thestructure and function of the perfect marketing center.
2009: what brand development, quality based, reputation for security, innovation as the key to survival of this, a new era ofHonkon home furnishing lighting business.
2010: the Honkon full force, tiger year. Marketing strategy, brand strategy to upgrade heavy attack. Join CCTVto create CCTV home furnishing lighting industry leading brands. "Honkon storm swept across China" activities throughout the year, the national logistics center and brand image store expects to double.
What has been the introduction of a large number ofprofessional talents for enterprises to inject fresh blood,break the family type management in the past, to thecompany, the standardized management system; the maximum power, exercise their ability to think independently and solve problems, promote the hero's spiritual, propaganda"home" culture, internal management breakthrough, make employees more active to go into work.
A powerful advantage Honkon carries forward the enterprise product, construction, take the market as the guidance, take the customer as the center, to marketing as the leading operation system of enterprise, promote theHonkon lighting into a new era of marketing!
Terminal profit analysis strategic planning
The meeting Honkon lighting marketing director Luo Yifeng made a presentation and analysis of Honkonlighting 2010 marketing planning and terminal profit, the main factors affecting the profit of terminal: terminal building,product mix, display, atmosphere, shopping guide recommended, the area promotion, promotional activities,terminal management. Through the above efforts to attract customers, retain customers, arouse consumer desire to purchase, two of consumers to buy.
Honkon lighting will reach the top level of modern home furnishing lighting industry in two to three years, no matter in the product, marketing, brand and so on, will have great achievements and breakthroughs.
Luo total said this year's marketing focus will run through"Honkon storm swept across China" activities throughout the year, improve the main City Honkon brand in thenational market, the brand awareness and influence throughactivities. According to the characteristics of the 2010development stage, adding "flying column" market development group, the human sea tactics captured most ofthe gaps in the market.
Honkon lighting Marketing Manager Wu Ling at the meeting to focus on the terminal how to profit, must firststrengthen the terminal standardization, from image to sales;secondly Management Guide to rationalize, to guide to sales;finally, outdoor promotion should be diversified, to go tosales. Focuses on the traditional sales mode, to break through the tradesmen, to take the initiative, developbusiness spirit, do the area promotion and promotional activities.
In marketing, Honkon lighting also has a series of policysupport: store decoration expense, uniform dispensingmaterial, used for cell spreading and promotion gifts support.With the CCTV CCTV advertisement for aerial delivery, each big media industry annual cooperation. In addition, in 2010 the Honkon key to launch large-scale outdoor advertising,publicity and support dealer brand concept, improve the terminal influence and popularity.
Luo total said this year's marketing focus will run t
Terminal how to profit marketing support
Honkon lighting Marketing Manager Wu Ling at the meeting to focus on the terminal how to profit, must firststrengthen the terminal standardization, from image to sales;secondly Management Guide to rationalize, to guide to sales;finally, outdoor promotion should be diversified, to go tosales. Focuses on the traditional sales mode, to break through the tradesmen, to take the initiative, developbusiness spirit, do the area promotion and promotional activities.
In marketing, Honkon lighting also has a series of policysupport: store decoration expense, uniform dispensingmaterial, used for cell spreading and promotion gifts support.With the CCTV CCTV advertisement for aerial delivery, each big media industry annual cooperation. In addition, in 2010 the Honkon key to launch large-scale outdoor advertising,publicity and support dealer brand concept, improve the terminal influence and popularity.
Products, and strive to break the conventional bound new in order to be different
According to Honkon lighting R & D department manager Li Jun introduced: 2010 aluminum series will maintain the original style of home furnishing products, and optimize the product quantity, concentration of product types, product to do fine, make sure the listed sales. In addition, this year the company will focus on modern art lamp, with the marketchanges, a modern style more and more concentrated, the company will focus on R & D styles, and optimized in the price, to ensure that the terminal can be extended.
In 2010 the company will pay heavily in research and development of intelligent products, and future light source LED match, occupy the highest point of the home furnishinglighting. At present the company has developed the intelligent product first very high technological content: "brilliant wind color", she sets leisure, lighting, light source functions in onescene, modeling simple generosity, luxurious chic, modernlamp pole, the beginning of intelligent lighting.
With the brand upgrade, also continue to upgrade products,bread lamp (MX-B601) series of stereotypes products, after the upgrade beyond the home furnishing brands, integrate with the international brand, product price is far beyond the domestic well-known brand, and structure in the ceiling ofhave a style of one's own. Especially among the Honkonceiling lamps, let the terminal occupy the highest point.
The meeting was contracted to dinner toast
On the meeting, Wang Kwong and distributors of positive interaction, Honkon sincerity and strength deeply moved by suction and leads each dealer, we have sign, has more than 15 customers and what to work successfully, and has more than 25 clients want to understand further theHonkon, needs the opportunity of cooperation. After thedealer friends and be in the best of spirits visited HonkonSichuan operations center, an order on the spot 500000. A series of activities conference a complete success, we toast,wishing the Honkon more brilliant tomorrow!
粵公網安備44200002443006号
中文版